Does the Phrase “Business Goals” Make You Want To Run the Other Way?

Does the Phrase “Business Goals” Make You Want To Run the Other Way?

I’ll be honest – the phrase “business goals” is one that makes me want to run the other way!  So much of my training and sessions with mentors have focused on my goals and how to accomplish them that I often felt intimidated before I could even imagine what the goals would be.   If I did feel as if my goals were “reasonable”, often during the process of setting them, I would imagine New Year’s resolutions and I would begin to mull over the outcome – will I fizzle out in a few months?  Is this attainable and/or realistic?  Obviously, this line of doubt set me up for defeat before I even could get reved up to get started!

Realistic Goal: I will work to lose five pounds by July. Unrealistic Goal: I will lose 40 pounds by July.

Realistic Goal: By the end of the year, I will have found a position that pays more money a month, my expenses will be decreased and I will not have to work much overtime throughout the year. Unrealistic Goal: By the end of the year, I will have a job that pays a billion dollars a year and have 4 months off each year.

Truth is, that sometimes it is hard to reach your goals, in personal situations and in business. The cause may be lack of drive, responsibilty or support; it could be because of the overall situation that you’re in. Maybe setting too many goals or expecting them to be achieved at once or with little effort is the issue. The cause also could be because you are simply not capabale of reaching said goals within the timeframe expected due to lack of the proper skills, education or experience needed.

So, before setting a goal, just for clarity, take a few moments to evaluate yourself and what your goal is.

What are your strong points? What are your abilities? What are you good at? If you know these things, you’ll have an idea of what you can expect and if you need to learn or research more to achieve your goal.

What makes you happy? If you aren’t going to be able to enjoy yourself in making your goal reality, you will lack drive and inspiration to do so. Try to add some incentive to the goal (other than the obvious accomplishment from it) to keep your motivation.

Do you know someone who has already achieved the goal that you have? If you know someone who has done this, they would be a wonderful mentor to you on the subject. (Mentors should be someone with experience and success and they should be someone who will be there for you and someone you can speak with and to).

Is this a long-term goal or is this something I would like to have accomplished in the next six months or less? Making this decision is a must to helping you to determine what steps to take and how quickly to get to your end result.

How about money? Will you need additional funds? Will you be using some of what you already have towards the goal? Knowing your budget or how you will attain more financial backing for a goal (if it’s applicable, of course), also is a key step in making progress.

Will you have to hire someone to help you to make this happen? If you will need to hire someone, you will need time to find the right person for the job and to be sure you have your goal planned out so that they know what their part is.

Are you going to have a back-up plan? Try to think ahead about how you might manage a snafu or a roadblock so that progress doesn’t come to a complete standstill.

Are you truly committed to this goal? Having a will and determination to attain a goal to have a successful outcome keeps the goal active and helps it to come to fruition.

Being realistic when setting a goal is crucial. Having support, the desire and the ability to accomplish your business goals is a must. Understanding that you might need to reevaluate your goal as you proceed to achieve it is also wise.

So, write down your business goals, determine how you will set them into motion, when they will be achieved and how. Get support, more education about the topic if needed, a mentor – whatever you need to make it happen.

The word “goal” doesn’t have to be a “naughty” one, it doesn’t have to make you feel defeated before you start. Think about business goals, if you must, as baby steps to the final result you want.  Baby steps can be the biggest and bravest steps you can ever take and they can make you confident and strong, preparing you for when you’re winning the race and are achieving your business (or life) goals.

You CAN do this!  Dawn



Why Should I Have An Online Presence For My Business?

Why Should I Have An Online Presence For My Business?

Word of mouth is one of the best forms of advertising that businesses have.  Although you’ll get a good recommendation/referral, keep in mind that most people will still want to know more before they speak with or purchase from you. Potential customers will look you up online using a search engine. In searching for you online, they’ll find your website and your social media profiles. Or … they will find nothing but a generalized listing of information about you such as your address and phone number.

It’s important to have an online presence for your business, beyond your address and phone number. No matter what your business is, it’s a good idea to have a website. You own and control your website and its content. A website gives you the opportunity to put your best foot forward. Maintaining and keeping your site up-to-date and mobile-friendly will enable your potential customers to get a better idea about you and what to expect when they work with or buy from you.

Equally as important is establishing your business on social media. Social media is a free tool to use, but with so many people using it, it’s imperative to have an active presence there as well.

Having an online presence can be viewed as a way to showcase your business, but it also is valuable to you because it serves as another point-of-contact and as a resource for those who find you online. Essentially, having an online presence, especially a website, is a marketing tool that is available 24/7 that shows off your expertise, skills, products and services.

If you don’t have your business on social media or a website, let me know in the comments – Why?

🙂  Dawn


3 Reasons Why Your Business Should Be On Social Media (And 3 Reasons Why It Shouldn’t!)

3 Reasons Why Your Business Should Be On Social Media (And 3 Reasons Why It Shouldn’t!)

A question that I get asked often is:   Why should I have a social media page for my business?

I love this question because there are so many possibilities – so much that can be accomplished if you have a social media page (or two) for your business!


#1 Reason: Exposure.

  • Social media gives you the opportunity to bring awareness of your business to an audience who may not know about you, your products and services.
  • Google spiders social media business profiles and posts into its search engine.
  • Implementing social media into your business’ marketing plan, you can establish that you’re the expert – the go-to-person for your niche.
  • Social media also can bring more traffic to your web-store or website (think sales).
  • Advertising on social media can be one of the most cost-effective ways for you to get your brand in front of your perfect customer, quickly and efficiently.


#2 Reason: Connections.

  • Social media can help you to grow relationships and to make new connections, not just with your current customer-base, but with potential customers, possible collaborators and/or partners.
  • Being able to connect with social media will give you the opportunity to interact in a way that you may not have the chance to offline.  You may use social media as an extra opportunity for you to be a more familiar voice/brand to those that you already interact with.
  • Keeping connected to those who follow or like your business on social media will allow you to keep your eyes and ears open to what your customers are saying, what they’re interested in, what they like or don’t like and other important factors that can help you to provide more value to them.


#3 Reason:  Relationships.

  • Interacting with those who follow your profiles through comments (yours and theirs) and messages (theirs).
  • Using social media as a foundation to communicate, to become familiar with and to build trust with your followers.  Do this just as you do when they walk into your brick and mortar business.
  • Social media gives you another outlet to provide awesome customer service, to gather testimonials and to receive reviews.
  • Creating curiosity by sharing the latest news, happenings, sales, events, products and services will help them to feel connected to your brand and likely will look forward to what’s coming in the future.


Why you shouldn’t use social media for your business?

Reason #1:  You don’t want to incorporate it into your marketing plan.
Reason #2:  Your customers are not there.
Reason #3:  You don’t have time to figure out how to use it, either by learning it, understanding why it will or how it will work or you don’t want to hire someone or use a current staff member to implement it for you.


Utilizing social media for your business can open all kinds of doors for you, but you need to know how to use it, what your plan is for using it and how you’re going to get the results you want to achieve.  Psst … I can help you with that last part, if you’re not sure how to make it happen. 🙂

So, what do you think? Why should you have social media profiles for your business?  Tell me below!